I find it amazing that small business owners and even major corporations still do not get it when it comes to capturing emails when visitors come to their site. Email is still the number one way to stay in contact with customers and prospects. It is still the number one way to build a relationship with people who like your brand or products.
With Facebook, Twitter, Penterest, Linked-In and many others, studies have shown that people still prefer email as their main source for contact online.
With that being said, if you are a small business owner with your own website or considering starting your own online business there is no excuse for you not having an opt-in form to capture email. Why? Well, first when someone agrees to give you their email they are saying that they trust you and that they are raising their hands saying “I want to know you and your business better”.
Second, capturing emails is a great way to build relationships with those who are following you and your brand. As you know, business is all about building relationship. I have a friend who’s a sales rep for a major coporation. He has to literally make cold calls and go door to door to get business, however; he’s really good at it. One of the reasons he says he’s good at is because he has learned to build relationships.
Whether with the owner of a business that he’s potentially trying to sale to or the secretary in the office of the business he’s trying to do business with. He says it’s all about building relationships. Well, the same goes with email marketing. You basically email your followers to build relationship. This could all be done by providing quality content and solving problems that your followers have.
If you do that without any strings attached, I promise you, people will follow you for life.
Now that being said, you have to know more about your customers to know how to send emails to them. This means, knowing their interest, their pain (in relation to your business) and their culture. For instance, I had a business where I helped artist learn how to make money with their art.
The more I got to know them, I found that they only really read my mail during the weekend since most of the artist had full time jobs and their art business was a part-time thing. So, what I did was start emailing them on Sunday evenings and I found I got more click through rates versus sending out email messages on Monday.
This little piece of information helped me so much in my business.
The main take away is that you need to know the people who are on your list.
There are a lot of email services out there that you can join to began your email marketing campaign. I prefer Aweber because they are easy to use and have great customer services. A lot of my mentors use Aweber and they have all said they are pleased with their services. Every email subscriber companies have their pros and cons.
I would suggest take a look at each one and go from their; however, I am a little bias to Aweber because their have been fantastic in helping me grow my business and my clients.