YouTube is one of the top five visited sites in the world and has been a great resource for providing information and entertainment. Also, it has become one of the most successful marketing tools on the web hemisphere. Major companies are using videos as part of their marketing campaign to rev-up sales. Many have learned to use Youtube videos to get viewers to take some kind of action, whether it be join their mailing list, visit their website, or purchase goods or service from the marketer.
Well, what does this have to do with small business owners, a lot. Just like major companies and independent companies are using YouTube as a way to market their products small business owners like you can too. Here’s how.
Videos are different from text and still images because videos allow viewers to get a glimpse of who the person really is on the video. Viewers can tell whether you are entertaining, funny, informative, or boring. So if you have a video of you or someone using your products or services, people can see you and maybe like you, resulting in them doing business with you in some form or fashion. If you do decide to go the YouTube route there are a few things you as an business own should consider when wanting to brand your business via Youtube.
First, post videos of you talking about your business, products or service. You want to allow people to see a taste of what it’s like to used your products or services. While you are shooting the video you can talk a little about how your product or service works from beginning to end. This type of video can serve as a business mission statement to whom ever comes in contact with your video. You can post this type of video on your blog or site to serve as just that, a mission statement.
Second, create videos of you having success with your business or products. This is not to boast or brag about your business but this lets people know that others have bought your products or services and was satisfied with their results. It’s also good to create videos of you or your business presenting as speaker or managing a booth at a workshop or seminar. This gives viewers a chance to see people socializing and mingling at one single location that’s devoted to you. So definitely post videos of yourself or your company at various events. I was suggest that you or someone from your company always keep a camera on hand. You never want to miss a good opportunity catch some good footage to help promote your brand.
Third, use your videos to lead people to your site, blog, Facebook page, or what have you. This is the most important thing you can do. You definitely want to have people to go to the main location where you sell and promote your products and services on the web. Again, whether it’s Facebook, a website, or blog you want to have the link or url somewhere in the video. It’s been said that it’s best to have it at the beginning of the video and at the end. Also you want to have a direct link to your site or fan page first thing in the description box next to your video. You can put this right after you upload your video.
If uploading video and making video is new to you don’t be too frighten by it, it’s very easy to get started. If you don’t know anything about video and YouTube just ask a family member especially a teenager or college student and I promise they can point you into the right direction. If you remember these few things I mentioned you can’t go wrong with getting a response from using videos to market your artwork. For the best starter camera to start shooting your videos I recommend the Flip Camera. It is easy to carry and inexpensive. As you get more comfortable using the camera and uploading videos you can advance and move up to a more advance camera like the . If you use aSony HDR-XR160 and you want to skip the flip camera and go right ahead to the Sony HDR-XR160 just click hear